Your guide to the world of comedy — March 22, 2026

Welcome to The Jokebook, your Sunday update on comedy. This week:

  • Poll: How Comedy Shows Actually Fill Seats

  • 2-Question Interview: Getting into Netflix Is a Joke Fest

  • Comedy Headlines

  • Festivals and Submissions

How Comedy Shows Actually Fill Seats

Don’t Tell Chicago

As digital has become a major lane for comedy, you might assume social media is the primary way to get people to a show. But in an informal poll of n=81 comedy show producers and comedians, the top driver of audience growth is still word of mouth (44%).

When we spoke to Don’t Tell Comedy founder Kyle Kazanjian-Amory for The Black Hoody (full article here), he put it simply: “[Don’t Tell] started with word of mouth…If people leave saying, ‘That was awesome, not just a great comedy show, but a super fun night out,’ the word of mouth from that goes a long way. I still believe word of mouth is the best form of marketing.” David Levine, co-founder of Comedy UO, has a similar perspective: “Early on, it was word of mouth. If you're putting on a high quality event, word will spread.”

That’s not to say social media doesn’t matter. The second most common way comedy shows attract audiences is through organic social media (36%). As former TikTok strategist David Zucker told us: “Social media has never been more correlated to a comedian’s revenue, and it actively drives follower growth, which drives getting booked and cast in things, which drives more people coming to your live shows, which drives revenue for merch and a Patreon, and it’s all this self-propelling flywheel.”

Bonus: Does radio still work? Comedian Sareth Ney messaged us a reminder that older channels can still work: “Do an interview on talk radio. 280 out of 300 people showed up to my show at Orlando FunnyBone [from radio]. People still listen to the radio. [Also] Linking up with a local non-profit/charity helps too. Do a food, coat, clothes, school supplies drive, etc. I know some comics don't have an email list or social media following. The nonprofit and charities do and they can reach more people via their email blasts too.”

How Business Casual Built Their Way to Netflix Is a Joke

Business Casual is a three-person comedy trio made up of Cory Peter Lane, Hunter Saling, and Jeremy Elder. After years on the festival circuit, they’re bringing their show to the Netflix Is a Joke Fest on May 5. I spoke with Cory about how the group built momentum over time and how to get on a festival’s radar.

Comedy Headlines

TV & Film

Kevin Hart launched Netflix’s Funny AF, a new stand-up competition premiering April 20. The series features judges like Nikki Glaser and Tom Segura, with the winner earning their own Netflix special through live audience voting in the finale.

Busboys, the new Theo Von and David Spade comedy film, released a trailer ahead of its April 17 debut. The comedy follows two friends who believe becoming waiters will solve their problems, featuring comedians Tim Dillon, Bobby Lee, Trevor Wallace, and Jay Pharoah. Trailer here.

‘SNL UK’ debuted March 21 with Tina Fey hosting an expanded eight-episode run. Additional differences from SNL include a flexible runtime that avoids strict time cuts.

The Conan O’Brien-hosted Oscars drew 17.9 million viewers, down about 12% from last year’s ceremony.

Harry Styles’ return to SNL boosted ratings to 4.8 million viewers, marking the show’s third-biggest audience of the season. 

‘Impractical Jokers’ lands a Season 13 renewal as ratings continue to surge. The series is seeing record highs, up nearly 300% in key demos.

Ben Stiller criticized the White House for using clips from Tropic Thunder in a pro-war video.

‘Jury Duty Presents: Company Retreat’ Season 2 premiered on March 22 on Prime Video, with episodes rolling out through April 3. 

The Scene

Shane Gillis will host Netflix’s live Roast of Kevin Hart on May 10 as part of the Netflix Is a Joke Fest. The event follows the massive success of the Tom Brady roast, which drew 26 million views, with the comedian lineup still to be announced.

Jonathan van Halem published a piece in State of Comedy outlining how comics can navigate different pay structures and use leverage over time to increase their earnings. One tip: if you lack leverage, take a door deal, focus on selling out the room, and use that to negotiate better terms next time.

Candi Clare, New York Comedy Club’s Head of Talent, argues that taping a special is still a major milestone, but only if comedians have years of polished material and a real audience to support it. She emphasizes that in today’s landscape, success depends less on the taping itself and more on distribution, promotion, and building a following, especially on YouTube.

Bert Kreischer’s tour bus went up in flames after breaking down in a snowstorm near Fargo. Everyone escaped safely before it was destroyed.

Comedian Matt Ruby argues that trying to please everyone leads to “homogenous slop,” making the case that great comedy comes from a distinct point of view. In a related post, he emphasizes that strong comedians succeed by expressing what they truly think, even when it’s strange or unpopular.

Tours and Specials

Kountry Wayne (Prime, March 23), Pete Holmes (YouTube, March 24), Jeff Ross (Netflix, March 24), Shelly Belly (Prime/Apple, March 24), and Julio Torres (HBO, March 27) release new stand-up specials.

Josh Johnson lands his first HBO comedy special, Symphony, set to debut this spring.

Laura Ramoso adds North American dates to her Calm Down Tour.

Comedy Fests This Month

Festival Submissions

  • Rogue Island Comedy Festival · May 21–24, 2026 · Newport, RI. Paid spots; lodging, food, drinks, and after-parties. Deadline: March 29. Submit here.

  • North Carolina Comedy Festival · Sept 23–27, 2026 · Greensboro, NC. Stand-up only; shows, open mics, industry access. $35 fee. Deadline: March 31. Submit here.

  • iO Fest 2026 · July 23–26, 2026 · Chicago, IL. Improv, sketch, stand-up, musical, solo. $30/act; weekend pass included. Deadline: March 31. Submit here.

  • High Tide Comedy Festival · June 5–7, 2026 · Providence, RI. Stand-up, musicals, magic, improv/sketch Fee: $20–$40 tiered. 3 shows + workshops. Deadline: March 31. Submit here.

  • Philly Sketchfest · June 4–13, 2026 · Philadelphia, PA. Sketch acts + comedy short films. Deadline: March 31. Submit here.

  • Laugh Riot Comedy & Music Festival · July 11–Aug 29, 2026 · Cincinnati, OH. Stand-up + music competition; weekly showcases. Fee: $5–$10. Finals Aug 28–29. Deadline: March 30. Submit here.

  • The Jokebook’s Joke of the Month · March 2026 · Digital Contest. Submission fee: $0 (free). Prize: $50. Submission deadline: March 31 at 11:59pm. Submit here.

  • Jersey City Comedy Festival · June 9–13, 2026 · Jersey City, NJ. 4-min showcase sets; finalists compete for $500 + bookings. 5+ min unedited video required. $40 fee. Deadline: March 31. Submit here.

  • Yellow & Co. Comedy Competition · May 22–23, 2026 · Mahomet, IL. 16 comics; 5–7 min prelim / 8–10 min finals. $400/$100 prizes. $20 fee (refundable). Deadline: March 31. Submit here.

Full list of festival submissions on our site here.

That’s The Jokebook — your Sunday comedy update. Have something to share? Message us at [email protected]

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